A Breath of Fresh Air!

Who remembers 1992? Disney’s Aladdin topped theater box offices, while MTV tried something other than music videos with the first season of The Real World. Whitney Houston was top of the charts with “I Will Always Love You” and the still surprisingly high cost of a super bowl ad was $850,000, while this past year it was more than $5.8 million! Basically, what we’re getting at, times change. Way back in 1992 Alpha Skin Care was known by another name and was brand new to the health and beauty market. It was just beginning to lead the way in naturally powerful skin care.

We launched in 1992 as Alpha Hydrox with just two products. At the time the name originated from the active ingredient, alpha hydroxy acid. Alpha Hydroxy Acids or AHAs were innovative in skin care in the 1990s. The name showcased what made Alpha Hydrox unique at the time and was intended to help consumers know about products with this new, powerful ingredient.

Over time, skin care formulas changed. At Alpha Hydrox, we began incorporating other active ingredients. We added retinol, hyaluronic acid, peptides, antioxidants and vitamins to many products. As our skin care line evolved and grew, the name Alpha Hydrox no longer fit.  Over the years, we learned a lot and our skin care products offered so much more than just Alpha Hydroxy Acids. In 2016, we embarked on a new chapter by changing the name of the brand to Alpha Skin Care. As Alpha Skin Care, we still offer many of the same great products you know and love, but our loyal users have noticed a few new names. We think the names of Alpha Skin Care better represent who we are today. Our newest names as follows.

Foaming Face Wash is now Refreshing Face Wash

Toner Astringent is now Clarifying Toner

10% AHA Enhanced Cream is now Essential Renewal Cream

10% AHA Enhanced Lotion is now Essential Renewal Lotion

10% AHA Oil-Free Formula is now Essential Renewal Gel

12% AHA Souffle is now Enhanced Renewal Cream

Silk Wrap Body Lotion is now Renewal Body Lotion

14% AHA Intensive Serum is now Intensive Renewal Serum

Retinol ResQ is now Enhanced Wrinkle Repair Cream

Eye and Upper Lip Cream is now Nourishing Eye Cream

Spot Light Skin Lightener is now Dual Action Skin Lightener

Additionally, to be environmentally friendly, we’ve removed all internal platforms from the packaging and eliminated any extra waste in the updated design, and most importantly the packaging itself is recyclable. Why is Alpha Skin Care the best choice in skin care? Affordable quality, fragrance-free, paraben-free, and simple (now recyclable!) packaging; we give you everything you need and nothing you don’t.

Our sincere thanks to the many loyal Alpha Hydrox users for their support during the last 28 years. You helped to make product development and evolution possible and we appreciate your continued support through this transition and beyond. Our mission in 1992 was to offer highly effective, quality products at an affordable price. That remains our mission today. Alpha Hydrox or Alpha Skin Care – it’s still The One That Works!

AH ASC transition2

For more information on Alpha Skin Care visit our website.

19 thoughts on “A Breath of Fresh Air!”

    1. Thanks for using Alpha Hydrox (soon to be Alpha Skin Care)! We appreciate your comments and feedback. We will begin advertising again this spring as more and more retailers carry our products. As for coupons, we frequently offer discounts and price reductions instead. We will, however, let management know that some consumers would like to use coupons. Thanks again!

    1. Hi and thanks for your renewed interest in Alpha Hydrox! Alpha Hydrox, soon to be Alpha Skin Care, is available at Ulta Beauty stores and Bed, Bath and Beyond stores with a health and beauty section. It is also available online at drugstore.com, Amazon or directly from us at alphahydrox.com. Thanks for checking with us!

    1. Hi Patricia, we appreciate you taking the time to let us know you are unhappy. We will be sure to continue to share your feedback with those who make these kinds of decisions. Thank you for continuing to reach out about your thoughts and concerns.

    1. Hi Damian! No, it does not. We and the cookies shared the Hydrox name for 24 years. We just wanted to update our brand and allow other active ingredients besides alpha hydroxy acids in our products. Thanks for checking with us.

  1. I’m fine with the name change, but disappointed the prices have been raised by so much. The Enhanced Lotion used to be about $10 for 6oz., now it’s $17 for 4oz. That is quite a hike. Don’t think your customers can’t do the math!

    1. Hi Amy,
      Thanks for your comments and feedback. Thank you for using Alpha Skin Care (formerly Alpha Hydrox). Like you, many of us who work for Neoteric Cosmetics were also a bit surprised by the price increase. I am one of them. I have been using Alpha Hydrox for more than 20 years. I am proud of our products, they work and they are still cheaper than most other brands. I know it may not seem like it but, we really are trying to keep our prices reasonable. Until February of this year, we had not had a price increase in about 10 years. In that 10 year period, we made many improvements to our formulations and expanded our range of active ingredients. We had to increase prices to keep up with our costs. I really do appreciate and understand your thoughts on the price increase. We will continue to offer specials and discounts throughout the year and hope you will consider buying during those times to help offset the price increase. We do not want to lose you as a customer. As a small American manufacturer, every customer is important to us. You help to support 65 employees and their families and I want you to know we do not take that for granted. We want to hear from our consumers. Not just the good stuff but the negative stuff, too. It will help us to be a better company. Thanks again for your comments. They did not fall on deaf ears.
      Barbara

    1. Hi Rachel.
      Thank you for your comments and feedback. Until February of this year, we had not had a price increase in about 10 years. In that 10 year period, we made many improvements to our formulations and expanded our range of active ingredients. We had to increase prices to keep up with our costs. We are trying to keep our prices reasonable and we are still one of the best skin care values available on the market. The Essential Renewal Lotion is the only item that is smaller amount. Several of our other products actually offer larger amounts. We continue to offer specials and discounts throughout the year and hope you will consider buying during those times to help offset the pricing changes. Thanks again for your comments.

  2. Does the price also become higher too?? it seems like it is in some of the website that sell your product… I just starting out using your product and one of the reasons is that is it affordable and seems to work well… Just wondering if the price has become higher, the formula is the same or different too?? THANKS!

    1. Hi Michelle,
      Thanks for using Alpha Skin Care! We did have a price increase in February. We had to raise the price to keep up with our manufacturing costs. Other websites control their pricing. We do not. All of our products should still be under $20. In the last few years, we have made changes to many of our formulations. We have removed parabens and have added ingredients like hyaluronic acid and Green Tea. We really try to make the best possible products at the best possible price. We hope we have answered your questions. Feel free to contact us again if you have other questions or concerns.

  3. IN all consumer activity IF THE PRICE GOES UP THE VOLUME CANNOT GO DOWN . ONE OR THE OTHER…PLEASE FIX THIS. IT IS NOT FAIR TO YOUR CONSUMERS. OUR INCOMES HAVE LIKELY NOT GONE UP. SO ONE OR THE OTHER PLEASE..AND YOU CAN OFFSET WITH COUPONS

    1. Thank you for your comments and feedback. Until February of this year, we had not had a price increase in about 10 years. In that 10 year period, we made many improvements to our formulations and expanded our range of active ingredients. We had to increase prices to keep up with our costs. We are trying to keep our prices reasonable and we are still one of the best skin care values available on the market. The Essential Renewal Lotion is the only item that is smaller amount. Several of our other products actually offer larger amounts. We continue to offer specials and discounts throughout the year and hope you will consider buying during those times to help offset the pricing changes. We are not offering coupons at this time. Thanks again for your comments.

  4. I want to start off this comment by letting you know how much I love your product. I have used your product since I was in my early twenties. I am now 46 years old. I can tell you that your product has really kept its promise of reducing wrinkles and leaving my skin looking and feeling youthful. For this, I really want to say thank you. However, I am really shocked and saddened about the price increase for this product. I will continue to use your product. I understand that the economy is poor right now, but the price of you Alpha Hydrox lotion has doubled in price. I remember just last year paying between $10 and $12.00 a bottle. I will continue to use your product even with this increase. But, I will definitely be using it more sparingly. Do you have website I can purchase your product at a reduced rate since there isn’t a middle man? If I give you my e-mail address, do you send coupons? Thanks for any help you can give in this matter.

    1. Hi Gary,
      We appreciate your comments, feedback and loyal use of Alpha Skin Care. We began making Alpha Hydrox in 1992 and in February of 2016, Alpha Hydrox changed the brand name to Alpha Skin Care. Prior to February of 2016, we had not had a price increase in more than 10 years. In that same 10-year period, we made many improvements to our formulations and expanded our range of active ingredients. Like most businesses, we had to increase prices to keep up with our costs. We are trying to keep our prices reasonable. Unfortunately, we do not offer coupons and our website is about the same price as our other online retail partners. (Why is a long and boring explanation.) We do offer specials and discounts throughout the year and hope you will consider buying during those times. Next week, July 4-6, 2017, we are having a sale; 40% off a purchase of $55 or more. Use the code 4JUL at checkout on our website to take advantage of the offer. We are including the link for your convenience. We believe that Alpha Skin Care is still the best skin care available for less than $20. We are happy to know that you plan to continue to use our products. As a small American manufacturer, every customer and every purchase is important to us, our 65 employees and their families. We genuinely appreciate your business. Thanks for taking the time to contact us. http://www.neotericcosmetics.com/alpha-skin-care/all-products/

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