Who remembers 1992? Disney’s Aladdin topped theater box offices, while MTV tried something other than music videos with the first season of The Real World. Whitney Houston was top of the charts with “I Will Always Love You” and the still surprisingly high cost of a super bowl ad was $850,000, while this past year it was more than $5.8 million! Basically, what we’re getting at, times change. Way back in 1992 Alpha Skin Care was known by another name and was brand new to the health and beauty market. It was just beginning to lead the way in naturally powerful skin care.
We launched in 1992 as Alpha Hydrox with just two products. At the time the name originated from the active ingredient, alpha hydroxy acid. Alpha Hydroxy Acids or AHAs were innovative in skin care in the 1990s. The name showcased what made Alpha Hydrox unique at the time and was intended to help consumers know about products with this new, powerful ingredient.
Over time, skin care formulas changed. At Alpha Hydrox, we began incorporating other active ingredients. We added retinol, hyaluronic acid, peptides, antioxidants and vitamins to many products. As our skin care line evolved and grew, the name Alpha Hydrox no longer fit. Over the years, we learned a lot and our skin care products offered so much more than just Alpha Hydroxy Acids. In 2016, we embarked on a new chapter by changing the name of the brand to Alpha Skin Care. As Alpha Skin Care, we still offer many of the same great products you know and love, but our loyal users have noticed a few new names. We think the names of Alpha Skin Care better represent who we are today. Our newest names as follows.
Foaming Face Wash is now Refreshing Face Wash
Toner Astringent is now Clarifying Toner
10% AHA Enhanced Cream is now Essential Renewal Cream
10% AHA Enhanced Lotion is now Essential Renewal Lotion
10% AHA Oil-Free Formula is now Essential Renewal Gel
12% AHA Souffle is now Enhanced Renewal Cream
Silk Wrap Body Lotion is now Renewal Body Lotion
14% AHA Intensive Serum is now Intensive Renewal Serum
Retinol ResQ is now Enhanced Wrinkle Repair Cream
Eye and Upper Lip Cream is now Nourishing Eye Cream
Spot Light Skin Lightener is now Dual Action Skin Lightener
Additionally, to be environmentally friendly, we’ve removed all internal platforms from the packaging and eliminated any extra waste in the updated design, and most importantly the packaging itself is recyclable. Why is Alpha Skin Care the best choice in skin care? Affordable quality, fragrance-free, paraben-free, and simple (now recyclable!) packaging; we give you everything you need and nothing you don’t.
Our sincere thanks to the many loyal Alpha Hydrox users for their support during the last 28 years. You helped to make product development and evolution possible and we appreciate your continued support through this transition and beyond. Our mission in 1992 was to offer highly effective, quality products at an affordable price. That remains our mission today. Alpha Hydrox or Alpha Skin Care – it’s still The One That Works!